Everybody wants to be a Product Owner.

Conversation from the field

In many organizations, the Product Owner title becomes widely desired.

But the work behind the role—alignment, decision-making, accountability—remains less visible.

What follows is a subtle shift: more ownership in name, less ownership in practice.

This conversation explores how role clarity breaks down, why collaboration suffers, and what begins to surface when titles no longer reflect responsibility.

Watch the conversation

Our Panelists for Product Owner discussion